togodisposables
A graphic design and packaging project for Togodisposables, a printing company that puts restaurant and catering designs onto disposable products. I created a new brand identity, redesigned the logo, and developed a more approachable packaging direction for the company and its customers.
Client
Togodisposables
Year
2023
Project type
Graphic Design, Brand Identity & Packaging
Graphic Design
Packaging
Brand Identity
Problem
Togodisposables had a practical service, but its identity did not make the company feel as approachable, memorable, or easy to understand as it could be.
Role & Scope
I created the brand direction, redesigned the logo, and developed the packaging approach.
Outcome
The new identity gave Togodisposables a clearer and friendlier presence. The logo and packaging direction helped turn a functional printing service into a more approachable brand that could better communicate customization, practical use, and the role disposable products play in a restaurant or catering experience.
Process
01
Discovery & Problem
We started by clarifying the gap between what Togodisposables did and how the company presented itself. The service was useful and specific, but the identity did not immediately communicate the opportunity for restaurants and caterers to make disposable products feel like part of their brand.
02
Research & Principles
The direction was built around approachability, recognition, and practical clarity.
03
Logo & Identity Creation
I created a new logo and visual direction to give Togodisposables a more recognizable presence.
04
Packaging Design
The packaging direction brought the new identity into the products themselves.
05
Refinement & Application
The identity was refined around real applications so the logo, packaging, and wider approach remained coherent.
Learnings
◉
A practical service becomes easier to understand when the brand shows the outcome, not only the production process.
◉
Packaging is an important part of brand identity because it is where the design becomes physical and visible to the customer.
What I'd do differently
◉
I would create a stronger sample-kit experience that allowed customers to touch, compare, and imagine their own designs on the products.
Next project
